No trial required. Access information checked on 20 October 2026. See the details below for credentials and any separate tool costs.
About this course
Marketing creates interest, but a business also needs a process for turning that interest into a sale. This course connects both sides through brand development, customer reach and the sales cycle.
Goldman Sachs introduces marketing tools and analytics in the context of business growth. Learners use the relationship between marketing and sales to develop plans suited to their own offering.
| Official course | Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women |
|---|---|
| Created by | Goldman Sachs |
| Platform | Coursera |
| Level / language | Mixed level / English |
| Estimated study time | 4 hours (Coursera estimate) |
| Format | 1 module; see the published syllabus for activities |
| Access | Learning content free; account needed |
| Certificate | No certificate offered for this course |
Skills you’ll gain
- Marketing planning
- Sales-process awareness
- Brand development
- Analytics awareness
WikiFree places this before a narrowly focused channel course when you still need to decide who you serve and how a purchase happens. Learning an advertising interface is easier to use well once those decisions are clear.
For your study notes, separate a business objective from a channel activity: publishing more posts is an action, while attracting suitable customers is a goal. The course is a short strategic foundation and does not promise a particular revenue result.
Affiliate disclosure: an eligible later purchase may earn WikiFree a commission. The learning access described here is free.
Frequently asked questions
Is this only about social media?
No. It addresses the wider marketing and sales process; the collection has a separate digital-marketing elective.
Independent WikiFree overview based on the official syllabus and access information, reviewed 20 October 2026.
Questions & discussion
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