No trial required. Access information checked on 20 October 2026. See the details below for credentials and any separate tool costs.
About this course
A social-media campaign needs a purpose, an audience and a way to judge its results. This Goldman Sachs elective uses those decisions to introduce digital marketing for entrepreneurs planning their next stage of growth.
Its outline connects paid, earned and owned media with campaign planning, influencers, search and other digital channels. A guided campaign activity gives the concepts a concrete business setting.
| Official course | Digital Marketing Strategy with Goldman Sachs 10,000 Women |
|---|---|
| Created by | Goldman Sachs |
| Platform | Coursera |
| Level / language | Mixed level / English |
| Estimated study time | 3 hours (Coursera estimate) |
| Format | 1 module; see the published syllabus for activities |
| Access | Learning content free; account needed |
| Certificate | No certificate offered for this course |
Skills you’ll gain
- Campaign planning
- Social-media strategy
- Channel selection
- Marketing evaluation
Choose this when you already have an offer and want to think through how to reach people. WikiFree recommends defining your target customer before comparing platforms; otherwise channel choices can distract from the reason someone would buy.
The course is free to study. Learning about paid advertising does not include an advertising budget, and you can work on a campaign plan without buying media. This is a short strategy elective, rather than comprehensive training in every advertising interface.
Affiliate disclosure: an eligible later purchase may earn WikiFree a commission. The learning access described here is free.
Frequently asked questions
Must I buy ads to study the course?
No advertising credit is included or promised. You can develop the planning work without purchasing a campaign.
Independent WikiFree overview based on the official syllabus and access information, reviewed 20 October 2026.
Questions & discussion
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