No trial required. Access information checked on 20 October 2026. See the details below for credentials and any separate tool costs.
About this course
A broad audience description rarely explains why a customer chooses one offer over another. This course examines buying behaviour, market segments and competitors to make that choice clearer.
Goldman Sachs guides learners toward a customer value proposition and considers how pricing supports business growth. Competitive analysis is used to understand the value of an offering rather than simply copy another business.
| Official course | Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women |
|---|---|
| Created by | Goldman Sachs |
| Platform | Coursera |
| Level / language | Mixed level / English |
| Estimated study time | 5 hours (Coursera estimate) |
| Format | 1 module; see the published syllabus for activities |
| Access | Learning content free; account needed |
| Certificate | No certificate offered for this course |
Skills you’ll gain
- Customer research
- Market segmentation
- Competitive analysis
- Value propositions
WikiFree recommends this before detailed campaign planning or product launch work. A clearer view of the customer can change both what you build and how you explain it.
Keep an assumption separate from something you have actually learned about buyers. That distinction makes the course’s exercises more useful when you return to them after further research. The goal is a better-supported value proposition, not a guaranteed position in the market.
Affiliate disclosure: an eligible later purchase may earn WikiFree a commission. The learning access described here is free.
Frequently asked questions
What is the main planning output?
The official course description identifies a customer value proposition, supported by customer and competitor analysis.
Independent WikiFree overview based on the official syllabus and access information, reviewed 20 October 2026.
Questions & discussion
Share a useful question or correction. Comments appear after moderation. Please avoid personal or sensitive information.