Listed as Free on Udemy when checked on 24 October 2026. No coupon or subscription trial is required for the listed lessons. Enrollment needs a Udemy account; availability can change.
About this course
Dr. Law Payne presents B2B marketing as a connected revenue system. The course links market selection and positioning with demand generation, conversion, sales alignment, account-based work, retention, forecasting and growth experiments. Its expanded syllabus adds applied workshops that test how strategic choices fit together.
The current public syllabus lists 13 lectures across three sections and 112 minutes. Basic familiarity with business, marketing or sales is helpful, but advanced marketing software is not required. Learners may use a real or fictional B2B offer for the stated application exercises.
| Official course | B2B Digital Marketing Masterclass |
|---|---|
| Created by | Dr. Law Payne |
| Platform | Udemy |
| Language | English |
| Level | All Levels — Udemy listing |
| Listed duration | 112 minutes; 13 lectures across 3 sections |
| Certificate | Not included with a new free enrollment |
Skills you’ll gain
- Map a B2B system from target market and positioning through retention and expansion.
- Distinguish attention, intent, qualified demand and pipeline.
- Identify friction in qualification, routing, nurturing and the marketing-to-sales handoff.
- Map economic buyers, champions, evaluators, blockers and end users in a buying committee.
- Use conversion, velocity, retention and customer-economics evidence without confusing activity with outcomes.
- Design a focused growth experiment around an observed system constraint.
- Compare competitive pressure, strategic capabilities and revenue-model choices using the course's stated B2B case.
The first section begins with the full growth system, then narrows to buyer priorities, perceived risk, proof and the cost of inaction. Demand generation joins content, outreach, paid acquisition and follow-up around the same buyer problem.
Conversion and sales alignment lessons inspect landing pages, qualification, response time and handoffs. Measurement then adds acquisition cost, contract value, sales-cycle length, retention and expansion so that resource decisions are connected to customer economics.
The advanced section introduces account selection and complex buying committees before moving into lifecycle stages, revenue leakage, forecasting, dashboards and structured experiments. A framework can improve discipline, but it cannot make uncertain forecasts precise or guarantee profitable growth.
The added workshops use the fictional Apex Mobility commercial-vehicle case. They examine positioning choices, competitive pressure and buyer power, whether capabilities support the customer promise, and how vehicle sales, analytics subscriptions or integrated mobility contracts create and capture value. A final workshop connects priorities with resources, dependencies, measures and review triggers. These are topics and exercises described in the public syllabus; they are not independently tested case outcomes.
A separate account-strategy exercise distinguishes a content download from genuine account fit and an active buying process. The listing also discloses artificial intelligence in course production. Use the frameworks critically and verify consequential business assumptions with your own evidence.
Practice does not require paid automation. Use a fictional B2B service, write a positioning statement, map the buying committee and create a simple funnel sheet. Any real outreach should respect privacy, consent, anti-spam rules and honest claims.
Frequently asked questions
Does this course require marketing software?
No advanced software is listed as a requirement. The frameworks can be practiced with a document and spreadsheet.
Is this only about lead generation?
No. It connects demand with conversion, sales alignment, retention, expansion and revenue operations.
Does a forecasting model guarantee revenue?
No. Forecasts remain estimates and should expose assumptions, stage definitions and uncertainty.
Checked on 24 October 2026 using the public course details and syllabus. WikiFree has not watched every lesson or tested full playback. New free enrollments do not include a Udemy completion certificate, instructor Q&A or direct messages.
Questions & discussion
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