Udemy

Free Sales Process Course: Prospecting, Discovery and Decisions

A sales process is more coherent when the proposed solution follows from what the customer actually needs. Paul Ferguson takes learners through prospecting and first impressions into a value proposition, discovery and a presentation connected to the prospect’s situation.

Free Sales Process Course: Prospecting, Discovery and Decisions — Paul Ferguson. WikiFree selection on Udemy.
Free learning access

Listed as Free on Udemy when checked on 21 October 2026. No coupon or subscription trial is required for the listed lessons. Enrollment needs a Udemy account; availability can change.

About this course

A sales process is more coherent when the proposed solution follows from what the customer actually needs. Paul Ferguson takes learners through prospecting and first impressions into a value proposition, discovery and a presentation connected to the prospect’s situation.

Later lessons examine objections and closing conversations, followed by a worked example bringing the stages together. The longest sections focus on prospecting and the first impression, giving the course a different balance from a collection of short closing tips.

Official course Sales Training: Learn How to Sell in 7 Effective Steps
Created by Paul Ferguson
Platform Udemy
Language English
Level All Levels — Udemy listing
Listed duration 117 minutes; 10 lectures across 10 sections
Certificate Not included with a new free enrollment

Skills you’ll gain

  • Recognizing stages in a sales conversation
  • Using discovery to establish whether an offer fits
  • Presenting value in relation to customer needs
  • Responding to objections without confrontation

No prerequisites are specified. The public curriculum describes ten video lessons, including a demonstration sale, and is relevant to new salespeople or business owners who need a more organized approach to customer conversations.

The description emphasizes ethical selling alongside persuasion. Use the process to clarify suitability and explain options honestly, while respecting refusals and contact preferences. A worked example helps illustrate a method; it does not establish that the same wording will produce a sale in every setting.

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Choose your next step

Practice focused communication habits: Sales Skills: Questions, Rapport and Objections. Review individual behaviors that support the wider process.

Develop a relationship-building approach: Business Development: Partnerships and Outreach. Explore another context for identifying opportunities and starting professional conversations.

Frequently asked questions

Is there a complete example of the process?

Yes. A listed lesson demonstrates a sale using the ideas introduced earlier.

Is previous sales experience required?

No formal prerequisite is listed.

Checked on 21 October 2026 using the public course details and syllabus. WikiFree has not watched every lesson or tested full playback. New free enrollments do not include a Udemy completion certificate, instructor Q&A or direct messages.

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