Suggested preparation: No specialist business background is assumed.
About this course
Explore entrepreneurship through the process of identifying markets and building an enterprise. Short lessons challenge common assumptions and connect market segmentation with the foundations of a viable business.
Topics and lesson examples
- What is Entrepreneurship
- Varieties of Innovation
- How to Do Market Segmentation
- Market Segmentation with SensAble Technologies: Part I
- What Makes a Business
Course at a glance
| Provider | MIT |
|---|---|
| Platform | YouTube · MIT OpenCourseWare |
| Access | Free Video |
| Level | Beginner — WikiFree study-level assessment |
| Language | English |
| Available lessons | 12 |
| Video duration | 44m · self-paced |
| Details checked | 10 October 2026 |
Preparation and study approach
Suggested preparation: No specialist business background is assumed.
Follow the available videos in sequence, pausing to summarize the main argument or reconstruct a worked example. Keep a short list of assumptions, unfamiliar terms and questions to revisit. Additional reading, problem solving and practice will take time beyond the listed video duration.
Using this video classroom
Select a lesson from the list, or search for a topic. Previous and Next move through the sequence. You can mark lessons complete; progress is stored in this browser without a WikiFree account.
Free access and course scope
The public MIT OpenCourseWare videos in this classroom are free to watch. This listing provides the available playlist recordings, which may include selected lectures, recitations, demonstrations or supporting discussions rather than every component of the original campus course. Textbooks, equipment, software licenses, supervised labs, graded assignments and instructor feedback are not supplied by WikiFree. No purchase is required to watch the videos or use the note-based study approach above.
WikiFree independently organizes these resources for self-paced study. Watching does not award an MIT certificate, academic credit or admission to MIT.
Video provider and credit: MIT OpenCourseWare on YouTube. WikiFree titles, descriptions and cover artwork are independently prepared.
Use this course in a learning path
- Free Entrepreneurship and Business Learning PathCourse resource in this path
Related courses for your next step
- Compare another approachStartup School: Free Entrepreneurship Course
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Beginner - Compare another approachFree MIT Course: Startup Foundations and New Venture Planning
Focus: Session 1, Part 1: Introduction: Most Startups Fail; How to Improve Your Odds · Session 2, Part 2: How Are You Going to Make Money?—The Business/Venture Model
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Beginner
Compare course focus, level and study time
| Course | Level | Focus | Study time |
|---|---|---|---|
| This course — Free MIT Course: Entrepreneurship: Building and Launching New Enterprises | Beginner | What is Entrepreneurship · Varieties of Innovation · How to Do Market Segmentation | 44m of video; practice time is additional |
| Startup School: Free Entrepreneurship Course | Beginner | Startup ideas · Customer discovery · MVP planning | 11h 34m of video; practice time is additional |
| Free MIT Course: Startup Foundations and New Venture Planning | Beginner | Session 1, Part 1: Introduction: Most Startups Fail; How to Improve Your Odds · Session 2, Part 2: How Are You Going to Make Money?—The Business/Venture Model · Session 4, Part 1: Presenting Your Venture | 15h 26m of video; practice time is additional |
| How to Start a Startup: Free Course | Beginner | Entrepreneurship · Product thinking · User interviews | 15h 26m of video; practice time is additional |
Provider: MIT. Videos play from the MIT OpenCourseWare channel on YouTube.
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