This beginner learning path is for people who want to build their understanding of web analytics, kpis and digital measurement through video explanations and independent practice.
About this course
Learn web analytics, kpis and digital measurement with free video lessons from Simplilearn. Digital-analytics foundations, website measurement, KPI concepts and introductory analytics-platform demonstrations. Study at your own pace in the WikiFree classroom.
Course at a glance
| Provider | Simplilearn |
|---|---|
| Platform | YouTube · Simplilearn |
| Access | Free Video |
| Level | Beginner · WikiFree audience assessment |
| Language | English |
| Selected lessons | 11 |
| Video duration | 4h 13m · additional practice time is recommended |
| Format | Self-paced video learning |
| Details checked | 11 October 2026 |
What you’ll learn
- Explore digital-analytics foundations, website measurement, KPI concepts and introductory analytics-platform demonstrations.
- Follow the selected explanations of Measurement Plans, Digital KPIs and Analytics Concepts.
- Connect concepts to lessons such as Introduction To KPI Analysis and Techniques Certification Training.
- Practise independently: Write a measurement plan linking a website goal to two KPIs and the events needed to measure them.
Skills you’ll gain
- Measurement Plans
- Digital KPIs
- Analytics Concepts
Course Overview
Digital-analytics foundations, website measurement, KPI concepts and introductory analytics-platform demonstrations. The classroom brings together 11 selected learning videos from Simplilearn’s public YouTube course playlist. You can follow the sequence or use the lesson search to revisit a particular subject.
The selected curriculum includes the following lesson examples:
- Google Analytics Tutorial For Beginners — Digital Marketing Tutorial For Beginners
- Introduction To KPI Analysis and Techniques Certification Training
- Introduction to Digital Analytics Foundation
- Introduction To Advanced Web Analytics Certification Training
- Web Analytics Training Video — Web Analytics 2.0 — Web Analytics Tutorial
Each course retains its relevant lessons, including videos also used in another course. Numbered series follow their original lesson or part order. Only reviewed advertisements, unrelated items and identical repeated playlist entries are excluded. Source recordings may have been made at different times.
Who is this for?
This beginner learning path is for people who want to build their understanding of web analytics, kpis and digital measurement through video explanations and independent practice.
Basic website and marketing familiarity helps. Some videos use older analytics interfaces.
Put the lessons into practice
Write a measurement plan linking a website goal to two KPIs and the events needed to measure them.
This is an optional WikiFree practice suggestion, not a graded assignment supplied by Simplilearn. Pause the videos when a concept is unfamiliar, keep notes and repeat a small example before moving on.
Certificate / Assessment
The public YouTube lessons are free to watch. This listing does not include a Simplilearn certificate, an accredited qualification, a provider-marked examination or instructor feedback. Separate Simplilearn programs can have their own enrollment and certificate requirements.
Mark complete is a personal progress tracker. It does not assess your answers or verify that you have mastered the lesson.
Use this course in a learning path
Related courses for your next step
- Compare another approachFree Simplilearn Course: Data Analytics with Python, Excel and BI Tools
Focus: Data Cleaning · Python & Excel
Beginner - Explore a higher-level optionFree MIT Course: Business Analytics with R: The Analytics Edge
Focus: 1.1.1 Welcome to Unit 1: An Introduction to Analytics · 3.2.12 Introduction to Logistical Regression - Video 7: Interpreting the Model
Intermediate - Compare another approachGoogle Cloud Data Analytics Essentials: Free Learning Instruction
Focus: Analytics lifecycle literacy · BigQuery architecture awareness
Beginner
Compare course focus, level and study time
| Course | Level | Focus | Study time |
|---|---|---|---|
| This course — Free Simplilearn Course: Web Analytics, KPIs and Digital Measurement | Beginner | Measurement Plans · Digital KPIs · Analytics Concepts | 4h 13m of video; practice time is additional |
| Free Simplilearn Course: Data Analytics with Python, Excel and BI Tools | Beginner | Data Cleaning · Python & Excel · Insights | 698h 6m of video; practice time is additional |
| Free MIT Course: Business Analytics with R: The Analytics Edge | Intermediate | 1.1.1 Welcome to Unit 1: An Introduction to Analytics · 3.2.12 Introduction to Logistical Regression - Video 7: Interpreting the Model · 5.3.1 How IBM Built a Jeopardy Champion - Video 1: IBM Watson | 16h 8m of video; practice time is additional |
| Google Cloud Data Analytics Essentials: Free Learning Instruction | Beginner | Analytics lifecycle literacy · BigQuery architecture awareness · Business-intelligence tool comparison | 2 hours; provider full-course estimate including practical activities; instruction-only study time may differ. |
Frequently asked questions
Is this Simplilearn course free?
Yes. The selected public YouTube videos can be watched for free. Any software, cloud service, hardware or separate certification mentioned in the videos has its own access conditions.
What should I know before starting?
Basic website and marketing familiarity helps. Some videos use older analytics interfaces.
How long does the course take?
The selected videos total 4h 13m. Your study time can be longer because of notes, repeated examples and independent practice.
Does watching the videos give me a certificate?
No certificate is included with this WikiFree YouTube listing. Watching videos or marking them complete does not earn a Simplilearn qualification.
Can I study on my phone?
Yes. Use the responsive video player and lesson list on a phone, tablet or computer. Programming, software and hardware exercises may be easier on an appropriate computer or device.
Are all demonstrations current?
The playlist includes recordings made at different times. Software interfaces, services and exam requirements can change; check the current official documentation when reproducing a demonstration.
Source: Simplilearn’s official YouTube course playlist.
Provider: Simplilearn. Videos play from the Simplilearn channel on YouTube.
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