This beginner learning path is for people who want to build their understanding of google ads and ppc advertising fundamentals through video explanations and independent practice.
About this course
Learn google ads and ppc advertising fundamentals with free video lessons from Simplilearn. Paid-search advertising concepts, the Google Display Network, PPC foundations and programmatic-advertising introductions. Study at your own pace in the WikiFree classroom.
Course at a glance
| Provider | Simplilearn |
|---|---|
| Platform | YouTube · Simplilearn |
| Access | Free Video |
| Level | Beginner · WikiFree audience assessment |
| Language | English |
| Selected lessons | 12 |
| Video duration | 3h 35m · additional practice time is recommended |
| Format | Self-paced video learning |
| Details checked | 11 October 2026 |
What you’ll learn
- Explore paid-search advertising concepts, the Google Display Network, PPC foundations and programmatic-advertising introductions.
- Follow the selected explanations of Search Advertising, Display Campaigns and PPC Strategy.
- Connect concepts to lessons such as PPC Tutorial For Beginners — Introduction To Pay Per Click.
- Practise independently: Draft a search-ad campaign brief with audience, keywords, an example ad and a measurement goal.
Skills you’ll gain
- Search Advertising
- Display Campaigns
- PPC Strategy
Course Overview
Paid-search advertising concepts, the Google Display Network, PPC foundations and programmatic-advertising introductions. The classroom brings together 12 selected learning videos from Simplilearn’s public YouTube course playlist. You can follow the sequence or use the lesson search to revisit a particular subject.
The selected curriculum includes the following lesson examples:
- Google Ads — Google Ads Tutorial 2020 — Google AdWords Tutorial 2020 — PPC Advertising
- PPC Tutorial For Beginners — Introduction To Pay Per Click
- What Is Programmatic Buying — Programmatic Buying Tutorial
- PPC Introduction — PPC Tutorial For Beginners
- AI Max Google Ads Tutorial — AI Max For Search Campaigns — Google AI Max
Each course retains its relevant lessons, including videos also used in another course. Numbered series follow their original lesson or part order. Only reviewed advertisements, unrelated items and identical repeated playlist entries are excluded. Source recordings may have been made at different times.
Who is this for?
This beginner learning path is for people who want to build their understanding of google ads and ppc advertising fundamentals through video explanations and independent practice.
No advertising account is needed to watch. Running live ads requires a separate budget and platform account.
Put the lessons into practice
Draft a search-ad campaign brief with audience, keywords, an example ad and a measurement goal.
This is an optional WikiFree practice suggestion, not a graded assignment supplied by Simplilearn. Pause the videos when a concept is unfamiliar, keep notes and repeat a small example before moving on.
Certificate / Assessment
The public YouTube lessons are free to watch. This listing does not include a Simplilearn certificate, an accredited qualification, a provider-marked examination or instructor feedback. Separate Simplilearn programs can have their own enrollment and certificate requirements.
Mark complete is a personal progress tracker. It does not assess your answers or verify that you have mastered the lesson.
Related courses for your next step
- Compare another approachAdvertising for Managers: Free Course
Focus: Campaign planning · Agency briefs
Beginner - Compare another approachFree Digital Marketing and E-commerce Course by Google
Focus: Map the customer journey and choose useful marketing goals · Explore SEO, paid search, social media, and email campaigns
Beginner
Compare course focus, level and study time
| Course | Level | Focus | Study time |
|---|---|---|---|
| This course — Free Simplilearn Course: Google Ads and PPC Advertising Fundamentals | Beginner | Search Advertising · Display Campaigns · PPC Strategy | 3h 35m of video; practice time is additional |
| Advertising for Managers: Free Course | Beginner | Campaign planning · Agency briefs · Creative development | 1h 5m of video; practice time is additional |
| Free Digital Marketing and E-commerce Course by Google | Beginner | Map the customer journey and choose useful marketing goals · Explore SEO, paid search, social media, and email campaigns · Interpret campaign metrics and improve an online store | 14h 58m of video; practice time is additional |
Frequently asked questions
Is this Simplilearn course free?
Yes. The selected public YouTube videos can be watched for free. Any software, cloud service, hardware or separate certification mentioned in the videos has its own access conditions.
What should I know before starting?
No advertising account is needed to watch. Running live ads requires a separate budget and platform account.
How long does the course take?
The selected videos total 3h 35m. Your study time can be longer because of notes, repeated examples and independent practice.
Does watching the videos give me a certificate?
No certificate is included with this WikiFree YouTube listing. Watching videos or marking them complete does not earn a Simplilearn qualification.
Can I study on my phone?
Yes. Use the responsive video player and lesson list on a phone, tablet or computer. Programming, software and hardware exercises may be easier on an appropriate computer or device.
Are all demonstrations current?
The playlist includes recordings made at different times. Software interfaces, services and exam requirements can change; check the current official documentation when reproducing a demonstration.
Source: Simplilearn’s official YouTube course playlist.
Provider: Simplilearn. Videos play from the Simplilearn channel on YouTube.
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