Listed as Free on Udemy when checked on 24 October 2026. No coupon or subscription trial is required for the listed lessons. Enrollment needs a Udemy account; availability can change.
About this course
A channel relationship needs more than finding a willing reseller. This free course organizes partner development into a sequence that extends from research and agreement to onboarding, performance and expansion.
Azamat Kardanov presents the SHOES framework: Search, Hire, Onboard, Execute and Scale. The course is intended for people with a basic understanding of B2B sales and marketing, including partner managers and founders building a channel.
| Official course | How to Build Effective Sales Channels |
|---|---|
| Created by | Azamat Kardanov |
| Platform | Udemy |
| Language | English |
| Level | All Levels — Udemy listing |
| Listed duration | 62 minutes; 7 lectures across 2 sections |
| Certificate | Not included with a new free enrollment |
Skills you’ll gain
- Use research to identify potential partners and markets
- Consider engagement and negotiation before formalizing a relationship
- Plan communication, training and support for onboarding
- Connect goals and measures with channel execution
- Consider how expansion affects the quality of existing partnerships
An introduction is followed by a lecture on each of the five framework stages and a concluding recording with business examples. Search concerns market and partner selection. Hire addresses engaging a potential partner and formalizing the relationship, while Onboard shifts attention to training, support and clear communication.
Execute considers goals, motivation and performance management. Scale then addresses expansion and adding value to an established channel. Although the source uses ambitious growth language, the listed recordings do not establish a guaranteed growth outcome or a complete operating manual for every market.
The listing gives 62 minutes and seven lectures across two sections, including a test section with ten questions. Basic B2B sales and marketing knowledge is the stated prerequisite. The contract discussion is an introductory business topic, not a substitute for current jurisdiction-specific legal guidance or review of an actual agreement.
For independent practice, map a fictional partner journey in a free spreadsheet, noting the evidence and owner needed at each stage. This is a suggested activity rather than a claim about a supplied template. A commercial channel-management platform is not listed as required, and real partner data, onboarding promises and contract commitments should only be used with appropriate authorization.
Frequently asked questions
What does SHOES stand for?
Search, Hire, Onboard, Execute and Scale.
Is this for complete sales beginners?
The listing asks for basic understanding of B2B sales and marketing.
Does the course supply a legally complete partner contract?
That is not established by the public outline. Any actual agreement needs appropriate current review.
Checked on 24 October 2026 using the public course details and syllabus. WikiFree has not watched every lesson or tested full playback. New free enrollments do not include a Udemy completion certificate, instructor Q&A or direct messages.
Questions & discussion
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