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Free MIT Course: Digital Business Transformation

Study how organizations respond when digital technologies disrupt their markets. These selected lectures connect strategy, segmentation, market experiments and communication with the work of implementing business change.

Video numbers show the position in this classroom. Lecture and recitation numbers retain MIT’s original numbering.

Video 1 of 6 2:46:22

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with...

Before you start

Suggested preparation: Introductory business strategy is useful.

About this course

Study how organizations respond when digital technologies disrupt their markets. These selected lectures connect strategy, segmentation, market experiments and communication with the work of implementing business change.

Topics and lesson examples

  • 3. Strategy formulation – the internet and the Web as major disruptive forces; Coming up with…
  • 4. Strategy formulation – key internal factors
  • 5. Operationalizing the strategy – key internal factors; Market and application segmentation,…
  • 6. Operationalizing the strategy – key external factors; Major role of market experimentation…
  • 10. Organization and cultural issues – building and managing a virtual organization

Course at a glance

Provider MIT
Platform YouTube · MIT OpenCourseWare
Access Free Video
Level Intermediate — WikiFree study-level assessment
Language English
Available lessons 6
Video duration 14h 15m · self-paced
Details checked 10 October 2026

Preparation and study approach

Suggested preparation: Introductory business strategy is useful.

Follow the available videos in sequence, pausing to summarize the main argument or reconstruct a worked example. Keep a short list of assumptions, unfamiliar terms and questions to revisit. Additional reading, problem solving and practice will take time beyond the listed video duration.

Using this video classroom

Select a lesson from the list, or search for a topic. Previous and Next move through the sequence. You can mark lessons complete; progress is stored in this browser without a WikiFree account.

Free access and course scope

The public MIT OpenCourseWare videos in this classroom are free to watch. This listing provides the available playlist recordings, which may include selected lectures, recitations, demonstrations or supporting discussions rather than every component of the original campus course. Textbooks, equipment, software licenses, supervised labs, graded assignments and instructor feedback are not supplied by WikiFree. No purchase is required to watch the videos or use the note-based study approach above.

WikiFree independently organizes these resources for self-paced study. Watching does not award an MIT certificate, academic credit or admission to MIT.

Video provider and credit: MIT OpenCourseWare on YouTube. WikiFree titles, descriptions and cover artwork are independently prepared.

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Provider: MIT. Videos play from the MIT OpenCourseWare channel on YouTube.

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