About this course
Examine how organizations evaluate generative AI opportunities, choose use cases and move from pilots toward production. This free IBM video course combines strategy discussions with examples from customer service, marketing, finance and IT. It presents business and architecture perspectives rather than a guaranteed return-on-investment formula.
What you can learn
- AI use-case selection
- Business value assessment
- Data strategy
- AI budgeting
- Pilot planning
- AI governance
Course at a glance
| Provider | IBM |
|---|---|
| Platform | YouTube · IBM Technology |
| Access | Free Video |
| Level | Beginner — WikiFree audience assessment |
| Language | English |
| Selected lessons | 23 |
| Video duration | 3h 28m · allow extra time for reflection and practice |
| Details checked | 9 October 2026 |
Inside the course
Study foundation-model strategy, data readiness and model choice before exploring functional use cases. Later lessons address hybrid infrastructure, budgeting, productivity, supply chains, observability and the transition from pilot to production.
Try this learning exercise
Compare two possible AI projects using a simple scorecard: user need, available data, expected benefit, implementation effort and risk. Define one measurable pilot outcome and a decision rule for continuing or stopping.
How to follow the course
Choose a lesson from the list or search for a specific topic. Use Previous and Next to continue, and mark lessons complete as you go. Progress is saved in this browser without a WikiFree account.
Each course retains its relevant lessons, including videos also used in another course. Numbered series follow their original lesson or part order. Only reviewed advertisements, unrelated items and identical repeated playlist entries are excluded. Source recordings may have been made at different times.
Free access, requirements and certificates
The selected public YouTube videos are free to watch. No paid subscription, payment card or examination is required for this video learning path. WikiFree independently organizes IBM Technology explainers and tutorials for self-paced study. This listing is not an official IBM qualification and does not include an IBM certificate, graded assignment or instructor feedback.
Suitable for business and technology learners without coding experience. IBM examples may discuss commercial offerings; purchasing them is not required for this video learning path.
Official IBM Technology playlist source ↗
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Intermediate
Compare course focus, level and study time
| Course | Level | Focus | Study time |
|---|---|---|---|
| This course — Free Generative AI for Business Course: Strategy and Value | Beginner | AI use-case selection · Business value assessment · Data strategy | 3h 28m of video; practice time is additional |
| CIMA E3 Strategic Management: Free Course | Professional | Strategic management · Business analysis · Value-chain reasoning | 16h 25m of video; practice time is additional |
| Agentic Strategy: Free Google AI Design and Prototyping Instruction | Beginner | Agentic opportunity assessment · Business-value framing · Use-case prioritization | 3 hours; provider full-course estimate including practical activities; instruction-only study time may differ. |
| Free MIT Course: Digital Business Transformation | Intermediate | 3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with... · 4. Strategy formulation - key internal factors · 5. Operationalizing the strategy - key internal factors; Market and application segmentation,... | 14h 15m of video; practice time is additional |
| Corporate Life Cycle: Free Course | Intermediate | Business life cycle analysis · Corporate strategy · Valuation judgment | 10h 7m of video; practice time is additional |
Provider: IBM. Videos play from the IBM Technology channel on YouTube.
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