A useful starting point for aspiring digital marketers, small business owners, and people exploring e-commerce. You do not need an existing advertising account to watch and work through a sample marketing plan.
About this course
Explore how online marketing connects an audience with a product, from the first search to repeat purchases. This free Google video course brings together lessons on marketing strategy, search, social media, email campaigns, measurement, and running an online store.
What you can learn
- Map the customer journey and choose useful marketing goals
- Explore SEO, paid search, social media, and email campaigns
- Interpret campaign metrics and improve an online store
Course at a glance
| Provider | |
|---|---|
| Platform | YouTube · Grow with Google |
| Access | Free Video |
| Level | Beginner — WikiFree audience assessment |
| Main language | English |
| Available videos | 38 |
| Video duration | 14h 58m · allow extra time for practice |
| Details checked | 8 October 2026 |
Who is this for?
A useful starting point for aspiring digital marketers, small business owners, and people exploring e-commerce. You do not need an existing advertising account to watch and work through a sample marketing plan.
Put the ideas into practice
Choose an imaginary small business. Sketch its customer journey, write one campaign brief, and decide which three metrics would show progress. Use sample numbers when comparing campaign results; buying ads is not required for this exercise.
Choose a video from the lesson list, search for a topic, or use Previous and Next to follow the official playlist order. Mark lessons complete as you go. Your progress is saved in this browser without requiring a WikiFree account.
Free videos and certificate access
These publicly available YouTube videos are free to watch. This listing does not include a Google Career Certificate, graded assignments, or access to a separate paid learning program. Some playlists introduce or preview a larger certificate curriculum. Any certificate enrollment and its current terms are separate from watching here.
Software, advertising, cloud services, and some AI features shown in the videos may require an account or a paid plan. Watching does not require purchasing those optional services. Recorded interfaces can differ from current versions.
Unavailable recordings are listed in Course content. Known lesson titles are retained; when the source hides a title or position, this is stated explicitly. Unavailable videos are not included in the video duration.
Use this course in a learning path
Related courses for your next step
- Explore a higher-level optionUse Gemini for Marketing 201: Free Google AI Boost Bootcamp
Focus: Campaign briefing · Research review
Intermediate - Add a related skillFree Simplilearn Course: Email Marketing and Campaign Planning
Focus: Email Campaigns · Audience Planning
Beginner - Compare another approachFree Simplilearn Course: Google Ads and PPC Advertising Fundamentals
Focus: Search Advertising · Display Campaigns
Beginner
Compare course focus, level and study time
| Course | Level | Focus | Study time |
|---|---|---|---|
| This course — Free Digital Marketing and E-commerce Course by Google | Beginner | Map the customer journey and choose useful marketing goals · Explore SEO, paid search, social media, and email campaigns · Interpret campaign metrics and improve an online store | 14h 58m of video; practice time is additional |
| Use Gemini for Marketing 201: Free Google AI Boost Bootcamp | Intermediate | Campaign briefing · Research review · Content adaptation | 45 minutes; official estimate, individual study time varies. |
| Free Simplilearn Course: Email Marketing and Campaign Planning | Beginner | Email Campaigns · Audience Planning · Mailchimp Concepts | 6h 49m of video; practice time is additional |
| Free Simplilearn Course: Google Ads and PPC Advertising Fundamentals | Beginner | Search Advertising · Display Campaigns · PPC Strategy | 3h 35m of video; practice time is additional |
Provider: Google. Videos play from the Grow with Google channel on YouTube.
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