STAGE 1: Match intent to content
Concept: A search phrase represents a task, not just a word count target.
Task: Map five learner questions to distinct pages and identify overlap.
Acceptance: Do not create near-duplicate pages solely for slightly different phrases.

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STAGE 2: Inspect page signals
Concept: Titles, headings and links should describe the actual content.
Task: Draft accurate titles and descriptions for three sample pages.
Acceptance: A title does not promise a free certificate when only viewing is free.

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STAGE 3: Check technical basics
Concept: Crawlability, canonical URLs and redirects affect discovery.
Task: Write a read-only audit checklist for status codes, canonical links, sitemap entries and internal links.
Acceptance: Do not change global indexing settings without understanding their purpose.

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STAGE 4: Measure responsibly
Concept: Search performance changes for many reasons.
Task: Define a baseline and a review plan for impressions, clicks and useful engagement.
Acceptance: Avoid guaranteed ranking or traffic claims.

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