STAGE 1: Define the subscriber promise
Concept: A welcome sequence should match what people signed up for.
Task: Write the signup promise, preference options and sequence objective.
Acceptance: Do not use scraped contacts or imply permission that was not given.

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STAGE 2: Write useful messages
Concept: Each email should have one clear purpose.
Task: Draft welcome, practice-resource and next-course messages with honest subject lines.
Acceptance: Include an easy unsubscribe route in the implementation brief.

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STAGE 3: Design a fair test
Concept: A test needs a single question and comparable groups.
Task: Plan one subject-line or call-to-action test with a fixed observation window.
Acceptance: Avoid claiming significance from tiny differences in a small sample.

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STAGE 4: Interpret the results
Concept: Delivery, clicks and conversions describe different stages.
Task: Calculate click rate using a stated denominator and examine unsubscribe signals.
Acceptance: Open rates can be affected by client behavior and should not be treated as exact reading counts.

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