STAGE 1: Define the audience and goal
Concept: A campaign objective should name an audience action.
Task: Write a brief for qualified workshop registrations and define what qualified means.
Acceptance: Avoid using reach as a substitute for the intended outcome.

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STAGE 2: Build the message
Concept: A claim must be supported by the offer.
Task: Draft two message variants and a landing-page outline with accurate course and access details.
Acceptance: Do not promise jobs, certificates or outcomes the offer does not provide.

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STAGE 3: Plan measurement
Concept: Metrics require a denominator and a tracking definition.
Task: Define impressions, clicks, registrations and cost per registration for the case.
Acceptance: State attribution limits and avoid claiming causality from a single campaign.

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STAGE 4: Recommend the next test
Concept: Optimization should answer a specific uncertainty.
Task: Compare the supplied channels and propose one controlled follow-up test.
Acceptance: Explain quality and sample-size limits before reallocating all spend.

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